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Innovation for sustainable, profitable growth at Barry Callebaut

The Vlerick Business School published a case study highlighting the strategic importance of value chain innovation for Barry Callebaut, the world's leading manufacturer of high quality cocoa and chocolate products. The case presents a variety of ideas for Barry Callebaut to innovate throughout the chocolate and cocoa value chain, in order to adequately create competitive advantages for Barry Callebaut, its suppliers, and its business customers.